[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.lrcomp.cz\/proc-nas-tak-bavi-nakupovani\/#Article","mainEntityOfPage":"https:\/\/www.lrcomp.cz\/proc-nas-tak-bavi-nakupovani\/","headline":"Pro\u010d n\u00e1s tak bav\u00ed nakupov\u00e1n\u00ed","name":"Pro\u010d n\u00e1s tak bav\u00ed nakupov\u00e1n\u00ed","description":"P\u0159edstavme si, \u017ee jsme se ocitli tis\u00edce let v minulosti, v dob\u011b kamenn\u00e9. Tehdy byli lid\u00e9 n\u00e1rod lovc\u016f a sb\u011bra\u010d\u016f. Zat\u00edmco \u017eeny sb\u00edraly jedl\u00e9 rostliny a bobule a staraly se o vesnici, mu\u017ei \u0161li na lov. Pokud byl lov i sb\u011br dobr\u00fd, kmen netrp\u011bl. Pokud ne, p\u0159i\u0161el hlad, co\u017e zvl\u00e1\u0161t\u011b v zim\u011b bylo doslova devastuj\u00edc\u00ed.
 
 
 
 Pt\u00e1te se, […]","datePublished":"2019-11-20","dateModified":"2023-05-15","author":{"@type":"Person","@id":"https:\/\/www.lrcomp.cz\/author\/devene\/#Person","name":"devene","url":"https:\/\/www.lrcomp.cz\/author\/devene\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/82449f5dd313bdc88befc1a2d3138ce45c5e7d5eeee84221e3cf7fbc184b80d3?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/82449f5dd313bdc88befc1a2d3138ce45c5e7d5eeee84221e3cf7fbc184b80d3?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"lrcomp.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.lrcomp.cz\/wp-content\/uploads\/img_a361937_w4250_t1575010493.jpg","url":"https:\/\/www.lrcomp.cz\/wp-content\/uploads\/img_a361937_w4250_t1575010493.jpg","height":0,"width":0},"url":"https:\/\/www.lrcomp.cz\/proc-nas-tak-bavi-nakupovani\/","about":["Nakupov\u00e1n\u00ed"],"wordCount":537,"articleBody":"P\u0159edstavme si, \u017ee jsme se ocitli tis\u00edce let v minulosti, v dob\u011b kamenn\u00e9. Tehdy byli lid\u00e9 n\u00e1rod lovc\u016f a sb\u011bra\u010d\u016f. Zat\u00edmco \u017eeny sb\u00edraly jedl\u00e9 rostliny a bobule a staraly se o vesnici, mu\u017ei \u0161li na lov. Pokud byl lov i sb\u011br dobr\u00fd, kmen netrp\u011bl. Pokud ne, p\u0159i\u0161el hlad, co\u017e zvl\u00e1\u0161t\u011b v zim\u011b bylo doslova devastuj\u00edc\u00ed.
 
 
 
 Pt\u00e1te se, jak toto souvis\u00ed s nakupov\u00e1n\u00edm? Zcela jednodu\u0161e. Tehdy si toti\u017e lid\u00e9 vyp\u011bstovali instinkt p\u0159in\u00e1\u0161et dom\u016f co nejv\u00edc ko\u0159isti. Koneckonc\u016f, \u010d\u00edm v\u00edc toho m\u011bli, t\u00edm vy\u0161\u0161\u00ed byly \u0161ance na p\u0159e\u017eit\u00ed. A proto\u017ee \u0161lo doslova o \u017eivot, vetknul se tento pud hluboko do podv\u011bdom\u00ed \u010dlov\u011bka, kde v prakticky nezm\u011bn\u011bn\u00e9 podob\u011b p\u0159e\u017e\u00edv\u00e1 dodnes.
 
 
 
 Samoz\u0159ejm\u011b, v\u011bt\u0161ina z n\u00e1s se nemus\u00ed ob\u00e1vat toho, \u017ee pokud si neud\u011bl\u00e1 dostate\u010dn\u00e9 z\u00e1soby, zem\u0159e hlady. Koneckonc\u016f, pokud doma n\u011bco chyb\u00ed, sta\u010d\u00ed zaj\u00edt do nejbli\u017e\u0161\u00edho obchodu. Star\u00e9 instinkty v\u0161ak jen tak uml\u010det nelze. Dnes v\u0161ak nelov\u00edme divokou zv\u011b\u0159, ale zbo\u017e\u00ed v akci. A\u010dkoliv kdo byl n\u011bkdy v den slev r\u00e1no v supermarketu, m\u016f\u017ee dosv\u011bd\u010dit, \u017ee do lovu to \u010dasto nem\u00e1 daleko.
 
 
 
 Nebezpe\u010d\u00ed hladu tedy nehroz\u00ed, instinkt d\u011blat si z\u00e1soby z\u016fstal, stejn\u011b jako radost z \u00fasp\u011b\u0161n\u00e9ho lovu \u010di sb\u011bru. Ta se pouze p\u0159etransformovala na radost z n\u00e1kupu. V\u00fdsledek je ale stejn\u00fd. Pokud dob\u0159e nakoup\u00edme, m\u00e1me stejn\u00fd pocit, jako m\u011bli prav\u011bc\u00ed lovci, kdy\u017e se jim poda\u0159ilo skolit mamuta.
 
 
 
 A tento star\u00fd pud je i kl\u00ed\u010dem k tomu, pro\u010d si z obchod\u016f \u010dasto odv\u00e1\u017e\u00edme v\u00edce, ne\u017e jsme p\u016fvodn\u011b pl\u00e1novali. P\u0159eci je dobr\u00e9 d\u011blat si z\u00e1soby, ne? A tady n\u00e1m padla kr\u00e1sn\u00e1 ko\u0159ist zrovna do kl\u00edna\u2026
 
 
 
 V\u0161imli jste si n\u011bkdy, \u017ee pocit radosti a uspokojen\u00ed, kter\u00fd jste m\u011bli, kdy\u017e jste ukl\u00e1dali zbo\u017e\u00ed do ko\u0161\u00edku, p\u0159\u00edli\u0161 dlouho nevydr\u017e\u00ed? Obvykle vyprch\u00e1 d\u0159\u00edve, ne\u017e s n\u00e1kupem dojedete dom\u016f. Zde se na chvilku op\u011bt probud\u00ed, kdy\u017e vynd\u00e1v\u00e1te v\u011bci z ta\u0161ek, ale jen na kr\u00e1tkou chvilku. Pr\u00e1v\u011b toto je projevem toho star\u00e9ho instinktu.
 
 
 
 Samoz\u0159ejm\u011b, jako v\u0161e, i tyto pudy lze dr\u017eet pod kontrolou. N\u011bkte\u0159\u00ed lid\u00e9 se jim v\u0161ak zcela podd\u00e1vaj\u00ed a na pocitu uspokojen\u00ed ze z\u00edsk\u00e1n\u00ed ko\u0159isti se st\u00e1vaj\u00ed prakticky z\u00e1visl\u00fdmi. To je p\u0159\u00edpad nap\u0159\u00edklad shoppaholik\u016f. Ti pr\u00e1v\u011b pro ten pocit \u017eij\u00ed.
 
 
 
 Mus\u00edme se v\u0161ak pt\u00e1t: je opravdu dobr\u00e9 se i v dne\u0161n\u00ed dob\u011b podd\u00e1vat t\u011bmto instinkt\u016fm, star\u00fdm jako lidstvo samo, kter\u00e9 (na rozd\u00edl od n\u011bkter\u00fdch jin\u00fdch) prakticky ztratily sv\u016fj v\u00fdznam a jsou dnes sp\u00ed\u0161 ke \u0161kod\u011b? Nebo je i \u0161et\u0159en\u00ed a hromad\u011bn\u00ed pen\u011bz projevem pr\u00e1v\u011b tohoto star\u00e9ho pudu? Lze se ho v\u016fbec \u00fapln\u011b zbavit? Odpov\u011b\u010f mus\u00ed naj\u00edt ka\u017ed\u00fd s\u00e1m.
                                                                                                                                                                                                                                                                                                                                                                                         4.5\/5 - (8 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Pro\u010d n\u00e1s tak bav\u00ed nakupov\u00e1n\u00ed","item":"https:\/\/www.lrcomp.cz\/proc-nas-tak-bavi-nakupovani\/#breadcrumbitem"}]}]